Sales Question Bank
for Exam preparation

Sales- Q2. Charging customers different prices for essentially the same service is called

1. Price discrimination
2. Supply and demand.
3. Complementary
4. Substitutes

Sales- Q3. Collecting marketing information is a marketing function that’s related to ___.

1. Exchange
2. Physical supply
3. Facilitating
4. Marketing mix

Sales- Q4. Which of the following concept is a common approach for any marketing effort?

1. Selling
2. Production
3. Marketing
4. Selling

Sales- Q5. Under the diversification strategy, the firm tries to –

1. Remain in the same product line
2. Move into other products lines but removes previous product lines
3. Move into new product lines and retains the existing product lines
4. All of these

Sales- Q6. Which is not a strategic role of sales management?

1. Tracking
2. Reporting
3. Delivery
4. Optimizes distribution

Sales- Q7. To overcome competition, a company must provide greater ___ than its competitors.

1. customer satisfaction
2. offers
3. channels

Sales- Q8. Using manufacturer’s representatives or sales branches is usually a characteristic of which of the following channel forms?

1. business marketing channels
2. customer marketing channels
3. service marketing channels
4. direct marketing channels

Sales- Q9. ________________ is a marketing channel that has no intermediary levels.

1. direct marketing channel
2. indirect marketing channel
3. forward channel
4. hybrid channel

Sales- Q10. The differentiated marketing strategy of segmentation involves _______ products and several ________ programmes to prepare the different market mix for each market segment.

1. Unusual, segments
2. Different, segments
3. Segmented, markets
4. None of those